Business Overview
VIVO Brands CA · Amazon.ca · September 2025
Total Revenue
$192,418
All sales, organic + paid
+12.4% MoM
Ad Sales
$80,204
41.7% of total revenue
+8.2% MoM
Ad Spend
$29,694
Across all campaign types
+6.1% MoM
ROAS
2.70x
Ad Sales ÷ Ad Spend
+1.9% MoM
ACoS
37.02%
Ad Spend ÷ Ad Sales
+2.1% MoM
TACoS
15.43%
Ad Spend ÷ Total Revenue
−0.8% MoM
Branded ACoS
17.23%
Defence campaigns only
Healthy
Generic ACoS
37.83%
Non-branded keywords
Above target
Active Campaigns
163
94 spending this month
Impressions
3.84M
Across all ad types
+14.7% MoM
Clicks
42,816
CTR: 1.11%
+5.3% MoM
CVR
11.24%
Orders ÷ Clicks
+0.4pp MoM
Performance Trends — September 2025
Click legend to toggle metrics. Dual Y-axis: left = percentages, right = dollar values.
Ad & Audience Type Analysis
SP · SB · SD performance · Branded · Generic · Competitor audience breakdown
Sponsored Products ACoS
32.10%
Largest spend driver · $22,800 spend
Best performer
Sponsored Brands ACoS
53.84%
$4,900 spend · Brand awareness focus
Above target
Sponsored Display ACoS
158.39%
$1,994 spend · Retargeting
Critical — review
Branded ACoS
17.23%
Ideal: 10–15%
On target
Generic ACoS
37.83%
Ideal: ≤30%
Above target
Competitor ACoS
—
No competitor targeting active
Opportunity
Spend by Ad Type
Budget allocation SP, SB, SD
ACoS by Ad Type
vs. target 25%
Spend by Audience
Sales by Audience
Ad Type Performance Summary
| Ad Type | Spend | Sales | ACoS | ROAS | Impressions | Clicks | CTR | CVR | Status |
|---|---|---|---|---|---|---|---|---|---|
| Sponsored Products | $22,800 | $71,026 | 32.10% | 3.12x | 1,932,000 | 34,200 | 1.18% | 13.4% | Good |
| Sponsored Brands | $4,900 | $9,102 | 53.84% | 1.86x | 1,530,000 | 7,100 | 0.92% | 6.8% | Review |
| Sponsored Display | $1,994 | $1,258 | 158.39% | 0.63x | 382,000 | 1,516 | 0.41% | 3.1% | Critical |
| Total | $29,694 | $80,204 | 37.02% | 2.70x | 3,844,000 | 42,816 | 1.11% | 11.24% |
Audience Performance Breakdown
| Audience Type | Spend % | Sales % | ACoS | Current Budget | Ideal Budget | Gap |
|---|---|---|---|---|---|---|
| Branded | 9.5% | 21.2% | 17.23% | ~$2,820 | $4,500–$5,500 | Underspending |
| Generic | 90.6% | 78.8% | 37.83% | ~$26,900 | $22,000–$23,000 | Overspending |
| Competitor | 0% | 0% | — | $0 | $3,000–$6,000 | Not active |
Branded ACoS Trend — September
SD campaigns are unprofitable — pause immediately
$1,994 spend generating only $1,258 in sales (158% ACoS, 0.63x ROAS). Reallocate this budget to SP Exact match campaigns.
SB ACoS at 53.84% — Product Collection driving losses
Product Collection landing pages running at 106% ACoS are dragging the SB average. Shift budget to Sub Page campaigns (26.39% ACoS).
No competitor targeting active — significant missed opportunity
SQP data shows strong brand CVR vs market on competitor-adjacent terms. Allocate 10–20% of total budget to competitor ASIN and keyword targeting.
Targeting Analysis
Auto · Manual · Exact · Broad · Phrase · Product/Category
ACoS by Match Type
Target: ≤25%
CVR by Match Type
Higher is better
Targeting Breakdown
| Type | Spend | Sales | CTR | CVR | ACoS | CPC | Action |
|---|---|---|---|---|---|---|---|
| Auto | $8,658 | $21,679 | 0.20% | 12.18% | 39.94% | $2.83 | Reduce 30% |
| Manual | $13,693 | $47,953 | 0.37% | 13.04% | 28.55% | $2.02 | Optimise |
| Exact | $3,857 | $18,389 | 0.33% | 16.66% | 20.97% | $2.09 | Scale +40% |
| Broad | $2,793 | $9,521 | 0.30% | 11.04% | 29.34% | $1.72 | Optimise |
| Phrase | $568 | $1,371 | 0.33% | 7.03% | 41.45% | $1.42 | Add negatives |
| Product/Cat | $6,475 | $18,672 | 0.53% | 12.69% | 34.68% | $2.23 | Refine ASINs |
Spend vs ACoS by Match Type
Bubble size = relative spend · Ideal zone: ACoS ≤25%
Key Targeting Insights
Exact match — your best match type
20.97% ACoS and 16.66% CVR. Scale budget +40% immediately and add all converting Auto terms as Exact keywords.
Auto at 39.94% ACoS — reduce by 30%
High CPC of $2.83 with low CTR of 0.20%. Harvest converting search terms weekly, then reduce Auto budgets progressively.
Phrase at 41.45% ACoS — add negatives now
CVR of 7.03% is the lowest of all match types. Run a search term report and add 20+ negatives before next billing cycle.
Placement Analysis
Top of Search · Rest of Search · Product Pages
Top of Search ACoS
19.43%
CVR: 20.41% · CTR: 5.96%
Best placement
Rest of Search ACoS
43.58%
CVR: 10.31% · CTR: 0.47%
Above target
Product Pages ACoS
40.60%
CVR: 9.58% · CTR: 0.13%
Above target
Ad Spend by Placement
Ad Sales by Placement
Placement Performance — SP
| Placement | Spend | Sales | CPC | CTR | CVR | ACoS | % of Sales |
|---|---|---|---|---|---|---|---|
| Top of Search | $6,151 | $31,652 | $2.24 | 5.96% | 20.41% | 19.43% | 45.6% |
| Rest of Search | $9,377 | $21,517 | $2.35 | 0.47% | 10.31% | 43.58% | 31.0% |
| Product Pages | $6,607 | $16,272 | $2.29 | 0.13% | 9.58% | 40.60% | 23.4% |
Increase Top of Search bid multiplier to 40–60% across all SP campaigns
Top of Search drives 45.6% of ad sales at 19.43% ACoS with 20.41% CVR — yet receives only 27.8% of spend. This is your highest-return action right now.
Campaign Snapshot
All active campaigns · September 2025
7 campaigns with ACoS above 100% — ~$5,733/month recoverable waste
Pausing and reinvesting into B08R4R34G8 and B08R4R2L6L exact match could add $35k+ in monthly revenue at the same budget.
Campaign Performance Heatmap
| Campaign | CTR | Spend | CPC | Sales | ACoS | ROAS | Action |
|---|---|---|---|---|---|---|---|
| B08R4R34G8 · SP Exact | 0.40% | $2,090 | $1.80 | $13,133 | 15.92% | 6.28× | Scale ×3 |
| B08R4R2L6L · SP Exact | 0.41% | $54 | $1.50 | $390 | 13.80% | 7.24× | Scale ×5 |
| B07VGYFD9N · SP Exact | 0.48% | $955 | $2.09 | $4,450 | 21.46% | 4.66× | Increase |
| SP-STNDRDCAPS-Auto-Research | 0.04% | $203 | $2.31 | $125 | 162.08% | 0.62× | Pause |
| SD_AUDT_Omega3_AAP 2025 | 0.16% | $2,180 | $1.18 | $1,470 | 148.32% | 0.67× | Pause |
| SB_PT_Offensive_826987 | 0.63% | $2,773 | $5.69 | $2,277 | 121.79% | 0.82× | Pause |
| SP-STNDRDCAPS-omega3-Exact-Perf3 | 0.15% | $167 | $2.26 | $39 | 428.85% | 0.23× | Pause now |
| SP-REGCAPS-BROAD1 | 0.15% | $89 | $1.67 | $25 | 354.78% | 0.28× | Pause now |
| B07HBD48NY · SP Broad | 0.32% | $1,820 | $2.44 | $4,112 | 44.26% | 2.26× | Reduce bids |
| B07HBD48NY · SP Auto | 0.18% | $2,140 | $2.98 | $4,890 | 43.76% | 2.28× | Reduce 30% |
| B0CTW8D5WZ · SP Exact | 0.28% | $746 | $1.92 | $2,462 | 30.31% | 3.30× | Maintain |
| Omega3-Category-PAT | 0.54% | $3,210 | $2.18 | $8,490 | 37.81% | 2.64× | Audit ASINs |
| SP-REGCAPS-PHRASE2 | 0.28% | $312 | $1.48 | $640 | 48.75% | 2.05× | Add negatives |
| SB_KW_Theme_Omega3_2025 | 0.91% | $1,917 | $1.30 | $5,793 | 33.09% | 3.02× | Harvest to Exact |
| B07VGYFD9N · SP Exact | 0.48% | $955 | $2.09 | $4,450 | 21.46% | 4.66× | Increase budget |
Sponsored Brand Analysis
Format types · Landing pages · Targeting · Search terms
Format Types — Sponsored Brands
| Ad Format | Active | Spend % | Spend | Sales | CPC | CTR | CVR | ACoS | |
|---|---|---|---|---|---|---|---|---|---|
| Headline | 3 | 100% | $8,773 | $18,665 | $2.48 | 0.23% | 7.88% | 47.00% | |
| Video | 0 | No active campaigns — significant missed opportunity (2–4× higher CTR) | |||||||
| Store Spotlight | 0 | No active campaigns | |||||||
Landing Page Performance
| Landing Page | Active | Spend % | Spend | Sales | Impressions | CVR | ACoS |
|---|---|---|---|---|---|---|---|
| Sub Page | 1 | 41.64% | $3,653 | $13,846 | 1,314,272 | 7.82% | 26.39% |
| Product Collection | 2 | 58.36% | $5,120 | $4,819 | 216,560 | 8.03% | 106.24% |
Product Collection at 106% ACoS — shift 60–70% of SB budget to Sub Page immediately
Sub Page campaigns at 26.39% ACoS are efficient. Product Collection is deeply unprofitable. This reallocation alone could save ~$2,500/month in wasted SB spend.
SB Targeting Analysis
| Match Type | Ad Spend | Ad Sales | CPC | CTR | CVR | ACoS | Action |
|---|---|---|---|---|---|---|---|
| Exact | $84 | $797 | $1.46 | 0.50% | 20.69% | 10.55% | Scale significantly |
| Theme | $1,917 | $5,793 | $1.30 | 0.91% | 6.75% | 33.09% | Harvest to Exact |
| ASIN | $2,840 | $2,402 | $2.21 | 0.19% | 7.71% | 118.25% | Audit & cut |
SB Search Terms — Winners & Losers
| Search Term | CPC | Spend | Sales | ROAS | Action |
|---|---|---|---|---|---|
| omega fish oil 3 pack of 5 | $0.26 | $0.26 | $62.39 | 239.9× | Increase bid |
| aqua omega high epa | $0.60 | $0.60 | $62.39 | 104.0× | Increase bid |
| omega 3 dha epa 3000 mg | $0.94 | — | $124.78 | 132.7× | Keep Exact |
| omega 3 fish oil capsules | $8.14 | $138.53 | $125.78 | 0.91× | Reduce or pause |
| fish oil | $7.42 | $192.83 | $109.36 | 0.57× | Pause in SB |
ASIN Performance
Ad spend · Ad sales · Total sales · TACoS per ASIN
Ad Sales vs Ad Spend by ASIN
B08R4R34G8 — $62k sales on $2k spend
TACoS 3.39%. Scale budget ×3 now.
B08R4R2L6L — $10k sales on $53 spend
TACoS 1%. Hidden star. Scale ×5.
B07VGXM4JV — TACoS 42%
Organic rank very weak. Listing audit needed.
ASIN Performance Heatmap
| ASIN | Impressions | Clicks | CTR | Orders | CVR | Spend | Ad Sales | Total Sales | ACoS | TACoS | ROAS | Grade |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| B08R4R34G8 | 523,000 | 2,093 | 0.40% | 459 | 22.19% | $2,090 | $13,133 | $61,707 | 15.92% | 3.39% | 6.28x | A |
| B07HBD48NY | 1,143,000 | 5,220 | 0.44% | 701 | 13.43% | $6,313 | $15,986 | $25,419 | 39.49% | 25% | 2.53x | C |
| B0CTW8D5WZ | 266,000 | 748 | 0.28% | 74 | 9.94% | $746 | $2,462 | $15,883 | 30.31% | 6% | 3.30x | B |
| B07VGYFD9N | 199,000 | 956 | 0.48% | 149 | 15.64% | $955 | $4,450 | $12,406 | 21.46% | 9% | 4.66x | B |
| B08R4R2L6L | 88,000 | 360 | 0.41% | 53 | 14.71% | $54 | $390 | $10,349 | 13.80% | 1% | 7.24x | A |
| B07VGXM4JV | 902,000 | 2,611 | 0.29% | 334 | 12.79% | $2,613 | $6,232 | $8,101 | 41.92% | 42% | 2.39x | D |
| B08Y4T9M2P | 144,000 | 504 | 0.35% | 38 | 7.54% | $1,240 | $3,104 | $5,890 | 39.95% | 21% | 2.50x | C |
| B09KLR5QD8 | 92,000 | 258 | 0.28% | 21 | 8.14% | $618 | $1,890 | $4,210 | 32.70% | 15% | 3.06x | C |
Search Terms
All search queries · Full visibility across impressions · spend · sales · CVR · ACoS
Total Terms with Spend
847
Unique queries this period
Converting Terms
312
Generated at least 1 sale
Zero-Sales Terms
535
Spend with no attributed sales
Negative Candidates
189
Irrelevant or loss-making
All Search Terms — Full Query Report
| Search Term | Match | Impressions | Clicks | CTR | Spend | Orders | Sales | CVR | ACoS | Action |
|---|---|---|---|---|---|---|---|---|---|---|
| aquaomega | Branded | 11,627 | 350 | 3.01% | CA$350 | 51 | CA$5,316 | 14.57% | 6.59% | Scale — Exact |
| aqua omega | Branded | 9,244 | 294 | 3.18% | CA$543 | 34 | CA$3,393 | 11.56% | 16.00% | Increase bid |
| b08r4zzrch | ASIN | 8,129 | 234 | 2.88% | CA$742 | 22 | CA$3,414 | 9.40% | 21.72% | Monitor |
| omega 3 | Generic | 112,400 | 922 | 0.82% | CA$1,981 | 61 | CA$6,068 | 6.62% | 32.65% | Reduce + negatives |
| aquaomega omega-3 high epa | Branded | 7,410 | 214 | 2.89% | CA$666 | 21 | CA$2,110 | 9.81% | 31.55% | Test bid reduction |
| omega 3 supplements | Generic | 68,200 | 716 | 1.05% | CA$1,266 | 33 | CA$3,328 | 4.61% | 38.05% | Negate variants |
| b08r4r34g8 | ASIN | 6,890 | 188 | 2.73% | CA$568 | 16 | CA$1,603 | 8.51% | 35.46% | Lower bid |
| b08r4y5gjz | ASIN | 5,940 | 172 | 2.90% | CA$857 | 9 | CA$1,868 | 5.23% | 45.89% | Review or pause |
| omega 3 fish oil capsules | Generic | 43,100 | 302 | 0.70% | CA$834 | 19 | CA$1,420 | 6.29% | 58.73% | Reduce bids |
| aquaomega high epa | Branded | 4,820 | 156 | 3.24% | CA$421 | 18 | CA$1,872 | 11.54% | 22.49% | Maintain |
| fish oil omega 3 | Generic | 38,600 | 270 | 0.70% | CA$716 | 14 | CA$1,218 | 5.19% | 58.78% | Reduce bids |
| omega 3 1000mg | Generic | 21,400 | 192 | 0.90% | CA$412 | 11 | CA$901 | 5.73% | 45.73% | Negate variants |
| omega 3 epa dha | Generic | 18,200 | 164 | 0.90% | CA$389 | 13 | CA$1,104 | 7.93% | 35.24% | Test exact |
| omega-3 supplement high epa | Generic | 6,100 | 62 | 1.02% | CA$178 | 7 | CA$712 | 11.29% | 25.00% | Monitor |
| aquaomega vegan omega | Branded | 2,890 | 94 | 3.25% | CA$213 | 10 | CA$1,040 | 10.64% | 20.48% | Expand SKU |
| kids omega 3 gummies | Generic | 14,800 | 121 | 0.82% | CA$43 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| b0933gj2zs | ASIN | 3,210 | 88 | 2.74% | CA$89 | 0 | CA$0 | 0% | — | Negative exact |
| cod liver oil | Generic | 9,400 | 84 | 0.89% | CA$162 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| omega 3 capsules 180 | Generic | 7,600 | 71 | 0.93% | CA$138 | 0 | CA$0 | 0% | — | Negative |
| b0d2z2flsj | ASIN | 2,140 | 64 | 2.99% | CA$64 | 0 | CA$0 | 0% | — | Negative exact |
| omega 3 krill oil | Generic | 6,200 | 58 | 0.94% | CA$30 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| omega 3 for dogs | Generic | 5,100 | 44 | 0.86% | CA$24 | 0 | CA$0 | 0% | — | Negative — irrelevant |
Converting Terms — Sorted by Revenue
| Search Term | Type | Impressions | Spend | Orders | Sales | CVR | ACoS | ROAS | Action |
|---|---|---|---|---|---|---|---|---|---|
| omega 3 | Generic | 112,400 | CA$1,981 | 61 | CA$6,068 | 6.62% | 32.65% | 3.06× | Reduce + negatives |
| aquaomega | Branded | 11,627 | CA$350 | 51 | CA$5,316 | 14.57% | 6.59% | 15.2× | Scale — Exact |
| omega 3 supplements | Generic | 68,200 | CA$1,266 | 33 | CA$3,328 | 4.61% | 38.05% | 2.63× | Negate variants |
| b08r4zzrch | ASIN | 8,129 | CA$742 | 22 | CA$3,414 | 9.40% | 21.72% | 4.60× | Monitor |
| aqua omega | Branded | 9,244 | CA$543 | 34 | CA$3,393 | 11.56% | 16.00% | 6.25× | Increase bid |
| aquaomega omega-3 high epa | Branded | 7,410 | CA$666 | 21 | CA$2,110 | 9.81% | 31.55% | 3.17× | Reduce bid |
| b08r4y5gjz | ASIN | 5,940 | CA$857 | 9 | CA$1,868 | 5.23% | 45.89% | 2.18× | Review or pause |
| aquaomega high epa | Branded | 4,820 | CA$421 | 18 | CA$1,872 | 11.54% | 22.49% | 4.45× | Maintain |
| aquaomega vegan omega | Branded | 2,890 | CA$213 | 10 | CA$1,040 | 10.64% | 20.48% | 4.88× | Expand SKU |
| omega 3 epa dha | Generic | 18,200 | CA$389 | 13 | CA$1,104 | 7.93% | 35.24% | 2.84× | Test exact |
535 terms with spend and zero attributed sales — CA$7,333 wasted this month
Add high-spend zero-sales terms as negatives immediately. Prioritise by spend. Focus on irrelevant categories (kids supplements, cod liver oil, unrelated ASINs). Add as exact negatives at campaign level first, then account level.
Zero-Sales Terms — Add as Negatives Now
| Search Term | Type | Impressions | Clicks | Spend | Sales | Action | Level |
|---|---|---|---|---|---|---|---|
| b0933gj2zs | ASIN | 3,210 | 88 | CA$89.01 | CA$0 | Negative exact | All campaigns |
| b0d2z2flsj | ASIN | 2,140 | 64 | CA$63.70 | CA$0 | Negative exact | All campaigns |
| omega 3 supplements (zero-sales instances) | Generic | 8,940 | 81 | CA$52.95 | CA$0 | Negative in Auto | Auto campaigns |
| kids omega 3 gummies | Generic | 14,800 | 121 | CA$43.33 | CA$0 | Negative — irrelevant | Account level |
| b08k9zpqhc | ASIN | 1,880 | 54 | CA$42.74 | CA$0 | Remove target | Product campaigns |
| cod liver oil | Generic | 9,400 | 84 | CA$38.16 | CA$0 | Negative — irrelevant | Account level |
| omega 3 capsules 180 | Generic | 7,600 | 71 | CA$33.41 | CA$0 | Negative | Auto campaigns |
| omega 3 krill oil | Generic | 6,200 | 58 | CA$29.88 | CA$0 | Negative — irrelevant | Account level |
| omega 3 for dogs | Generic | 5,100 | 44 | CA$24.20 | CA$0 | Negative — irrelevant | Account level |
| omega 3 gummies adults | Generic | 3,800 | 33 | CA$18.15 | CA$0 | Negative | Broad campaigns |
Branded Search Terms — VIVO / AquaOmega Keywords
| Search Term | Impressions | Clicks | CTR | Spend | Orders | Sales | CVR | ACoS | Action |
|---|---|---|---|---|---|---|---|---|---|
| aquaomega | 11,627 | 350 | 3.01% | CA$350 | 51 | CA$5,316 | 14.57% | 6.59% | Scale — Exact |
| aqua omega | 9,244 | 294 | 3.18% | CA$543 | 34 | CA$3,393 | 11.56% | 16.00% | Increase bid |
| aquaomega omega-3 high epa | 7,410 | 214 | 2.89% | CA$666 | 21 | CA$2,110 | 9.81% | 31.55% | Reduce bid |
| aquaomega high epa | 4,820 | 156 | 3.24% | CA$421 | 18 | CA$1,872 | 11.54% | 22.49% | Maintain |
| aquaomega vegan omega | 2,890 | 94 | 3.25% | CA$213 | 10 | CA$1,040 | 10.64% | 20.48% | Expand SKU |
| aquaomega kids | 2,140 | 72 | 3.36% | CA$162 | 8 | CA$839 | 11.11% | 19.31% | Children variant |
| b08r4r34g8 | 6,890 | 188 | 2.73% | CA$568 | 16 | CA$1,603 | 8.51% | 35.46% | Lower bid |
Generic Search Terms — Non-Branded Queries
| Search Term | Impressions | Clicks | CTR | Spend | Orders | Sales | CVR | ACoS | Action |
|---|---|---|---|---|---|---|---|---|---|
| omega 3 | 112,400 | 922 | 0.82% | CA$1,981 | 61 | CA$6,068 | 6.62% | 32.65% | Negatives needed |
| omega 3 supplements | 68,200 | 716 | 1.05% | CA$1,266 | 33 | CA$3,328 | 4.61% | 38.05% | Negate variants |
| omega 3 fish oil capsules | 43,100 | 302 | 0.70% | CA$834 | 19 | CA$1,420 | 6.29% | 58.73% | Reduce bids |
| fish oil omega 3 | 38,600 | 270 | 0.70% | CA$716 | 14 | CA$1,218 | 5.19% | 58.78% | Reduce bids |
| omega 3 1000mg | 21,400 | 192 | 0.90% | CA$412 | 11 | CA$901 | 5.73% | 45.73% | Negate variants |
| omega 3 epa dha | 18,200 | 164 | 0.90% | CA$389 | 13 | CA$1,104 | 7.93% | 35.24% | Test exact |
| omega-3 supplement high epa | 6,100 | 62 | 1.02% | CA$178 | 7 | CA$712 | 11.29% | 25.00% | Monitor |
| kids omega 3 gummies | 14,800 | 121 | 0.82% | CA$43 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| cod liver oil | 9,400 | 84 | 0.89% | CA$162 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| omega 3 krill oil | 6,200 | 58 | 0.94% | CA$30 | 0 | CA$0 | 0% | — | Negative — irrelevant |
| omega 3 for dogs | 5,100 | 44 | 0.86% | CA$24 | 0 | CA$0 | 0% | — | Negative — irrelevant |
Spend Inefficiency
Zero-sales spend · Immediate negative keyword opportunities
Total Zero-Sales Waste
$7,333
September 2025
Auto Campaigns
$2,484
Zero sales generated
Product / Category
$2,535
Zero sales generated
SB Campaigns
$2,800
Zero sales generated
Zero-Sales Waste by Campaign Type
Top wasted terms — add as negatives now
| Search Term | Spend | Sales | Type |
|---|---|---|---|
| b0933gj2zs | $89.01 | $0 | SP Manual |
| b0d2z2flsj | $63.70 | $0 | SP Manual |
| omega 3 supplements | $52.95 | $0 | Auto |
| kids omega 3 gummies | $43.33 | $0 | Auto |
| b08k9zpqhc | $42.74 | $0 | Prod/Cat |
SQP Analysis
Search Query Performance · 2,500 keywords · Amazon.ca
Total Keywords
2,500
19.7M total impressions
Lower CTR than Market
1,348
53.9% — hero image root cause
Lower CVR than Market
490
19.6% — listing optimisation
Better CVR than Market
134
5.36% — scale these now
Needs Attention — Lower CTR & CVR
| Keyword | Volume | Brand CVR | Cat. CVR | Brand CTR | Cat. CTR |
|---|---|---|---|---|---|
| vitamin d | 81,093 | 1.18% | 31.69% | 0.38% | 1.92% |
| omega 3 | 67,759 | 14.22% | 19.69% | 0.82% | 2.17% |
| omega 3 supplements | 31,850 | 11.79% | 19.00% | 1.05% | 2.20% |
| fish oil | 18,084 | 16.82% | 17.53% | 0.62% | 1.97% |
| omega 3 fish oil capsules | 11,296 | 10.37% | 19.20% | 0.70% | 2.11% |
Better CVR than Market — Scale These
| Keyword | Volume | Brand CVR | Cat. CVR | Brand CTR |
|---|---|---|---|---|
| omega-3 | 919 | 27.78% | 13.40% | 0.91% |
| kids omega 3 | 1,263 | 25.00% | 13.86% | 0.57% |
| fish oil liquid | 522 | 25.00% | 14.29% | 1.08% |
| sisu omega 3 | 381 | 50.00% | 14.13% | 0.23% |
| aquaomega | 648 | 14.59% | 13.16% | 3.01% |
53.9% of keywords have below-market CTR — hero image is the primary cause
Fixing hero images across top ASINs could improve CTR by 15–25% and unlock significant incremental revenue without any increase in ad spend.
SEO & Listing Audit
B07HBD48NY · Hero image analysis · Design gaps · Listing health
What's Working — B07HBD48NY
+
Revenue Rank #7 · BSR #24
Strong organic position in Omega-3 category
+
Hero image strong — full space utilised
High-res, professional product shot
+
Video content included
Recommend adding a second video
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A+ content exists
Needs modular format with cross-sell
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Alt texts included
Positive for accessibility and organic indexing
Needs Improvement
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Lifestyle images insufficient
Use in-use, benefit-focused photography. Competitors show family health, lifestyle context.
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Backend keywords unverified
Cannot audit with secondary access — needs full Seller Central access
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"Why Anchovy?" not answered in listing
Competitors state sourcing explicitly. Add to bullet 2.
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Vitamin D3 dosage contradiction
Lists both 800UI and 200UI — creates distrust and increases returns. Fix immediately.
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Cross-sell opportunity missed
Other flavours and vegan variant not promoted in A+ content
SEO & Design Gaps — key priorities
1. Add lifestyle imagery showing product in use — competitors use family health context. 2. Communicate "Why Anchovy?" and sourcing in bullet points. 3. Slogan opportunity: Best Tasting · Freshest · Most Concentrated — none currently in title or bullets. 4. Fix Vitamin D3 dosage contradiction immediately.